Vital+

Vital+ ships to customers across four continents. The brief was straightforward and the stakes were not: produce a library of campaign-grade imagery that could hold its own next to the biggest names in the recovery category, on budgets and timelines a traditional production couldn't touch.

Every image on this page was concepted, directed, and finished by me, using a mix of generative tooling, plate photography, and post. The product is real. The environments, often, are not. The goal was one consistent visual language across paid, organic, and retail, regardless of which SKU or which market.

The only source material I had was a raw phone snap of three Vital+ boxes stacked on the warehouse floor. From that single plate, I built a finished delivery scene, a modern home exterior, soft evening light, the boxes landed on the front step, ready to read as a real lifestyle shot.

No reshoot. No location. No courier. Just one warehouse photo, a generative pipeline, and a finish in Photoshop. Drag the handle to see the difference.

A cross-section of the imagery built for Vital+: hero ad stills, lifestyle scenes, packaging, and product-in-context shots. All assets delivered in a single pipeline, consistent in tone, colour, and grade.