Portfolio / 2026

AI Creative Director.

Independent AI creative director for brands that need the output of a full production team. Identity, campaign, and content, built end-to-end with generative tools and a director's eye.

Based
Morocco
Clients
DTC · Fashion · Wellness
Abdel
§ 01Selected Work

Recent projects.

A short edit of brand and product work from the last twelve months. Full case studies on request.
Vital+
01  /  Campaign
ProductLifestyle
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Vital+
From raw factory plates to a full lifestyle campaign. Packaging, stills, and hero visuals.
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Znooze
02  /  Product
Wellness
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Znooze
Sleep-wellness product visuals, scripted for social and paid placements.
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Remedy Organics
03  /  Social
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Remedy Organics
Social and e-commerce visuals for a US plant-based wellness brand.
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Thread
04  /  Film
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Thread
AI-directed video campaign for a UAE menswear house rooted in tradition.
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Ineffable Noir
05  /  Ad
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Ineffable Noir
UGC-style concept for an AI brand, written, directed, and produced solo.
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§ 02Services

What I do.

Three ways I work with founders and in-house teams. Engagements typically run four to eight weeks.
01 / 03
Visual Identity
Brand marks, type, and a complete visual system, delivered with a guidelines document your team can actually use.
LogoTypeArt DirectionGuidelines
02 / 03
Digital Strategy
Positioning, channel mix, and a content calendar built around a single creative idea that scales across surfaces.
PositioningChannelsCalendarMeasurement
03 / 03
Content Creation
End-to-end production of stills, film, and ad creative. Concepted, directed, and finished solo with AI at the core.
StillsFilmAdsPost
§ 03About

About me.

Independent since 2023. Previously with agencies around the world.
Abdel

I'm Abdel, a creative director working at the intersection of brand, film, and generative production. I help founders and in-house teams ship campaign-grade work on timelines that used to need a full crew.

My edge is an obsession with craft at every step of the pipeline: script, direction, grade, and the dozen small decisions that make a visual feel considered instead of generated. If you've got a brand worth making beautiful, let's talk.

40+
Projects shipped
6
Countries worked
6 yrs
Directing
§ 03.5UGCs

Creator content.

A dedicated page for UGC work is coming soon.
Coming soon
§ 04Contact
Booking for summer. Reply within 48 hours.

Let's work
together.

Tell me about the brand and what you need. I'll come back with a note on fit, a rough scope, and a timeline.

EMAILasoubai999@gmail.com
INSTAGRAM@abdelhimself
WHATSAPP+212 775 881 783

Tweaks

Theme
Type System
Work Grid Layout